As Jennifer noted, it's not about the sales.
And, KC points us to this beautiful, heartbreaking personal story of her friend, Dave.
And God bless Scott, who always takes the time to remember each and every fallen soldier. Go here, for a complete and sobering list.
On this Memorial Day, we offer prayers for all the faithful departed.
Eternal rest grant unto them (him, her), O Lord,
And may perpetual light shine upon them.
May the souls of the faithful departed, through the mercy of God, rest in peace.